The collapse of Toys “R” Us Inc. has its rivals fighting over billions of dollars in holiday toy sales now up for grabs, and is also likely to make it harder for last-minute shoppers to get their hands on some of the year’s hottest items.
Walmart Inc., Target Corp. and other chains are setting aside more floor space for toys in hundreds of stores. A chain that usually operates Halloween pop-up shops is opening dozens of temporary Toy City stores. Even Amazon.com Inc. is planning to distribute toy catalogs to shoppers visiting its Whole Foods stores, according to toy manufacturers.
While other general retailers are looking to increase their toy sales, no store can completely replace Toys “R” Us in providing the broad selection of toys and reliable supply of hot products on shelves in the days before Christmas, said toy makers and analysts.