YouTube today said it’s banning videos promoting white supremacy, Nazism and other bigotry-boosting ideologies, as well as those denying that violent events like the Holocaust or the shooting at Sandy Hook Elementary took place.
The ban expands on existing anti-hate speech rules “by specifically prohibiting videos alleging that a group is superior in order to justify discrimination, segregation or exclusion based on qualities like age, gender, race, caste, religion, sexual orientation or veteran status,” the Google subsidiary said in a blog post.
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“It’s our responsibility to … prevent our platform from being used to incite hatred, harassment, discrimination and violence,” the blog post reads. “We are committed to taking the steps needed to live up to this responsibility today, tomorrow and in the years to come.”
The move comes as YouTube and fellow tech giants like Facebook and Twitter face blowback for stumbling in efforts to stop the spread of hate speech. They’ve simultaneously encountered criticism from conservatives who contend the platforms conflate hate speech with right-of-center viewpoints.
In tandem with the bans, YouTube is bolstering previously announced changes to its video recommendations, seeking to direct users to fewer “borderline” videos that spread offensive speech or hoaxes without technically breaking any rules. The company hopes to bring those currently U.S.-exclusive changes to other countries by year’s end, it said.
Channels that repeatedly post borderline videos will also be blocked from running ads or otherwise monetizing their content, YouTube added.